Fuzzy Logic believe that the key to a successful Augmented Reality marketing campaign means you should be using this tool as a way of enhancing and amplifying your current campaign… and you should be spending time on a well planned and executed roll out.
Bridging the gap between Augmented Reality and Marketing means companies can now transform one-way, static consumer experiences into two-way, interactive and highly engaging journeys that transfix increasingly distracted shoppers. And, of course, ultimately lead to purchase and deeper brand loyalty.
Marketers need to understand that AR is an exciting tool to amplify an existing marketing strategy or campaign – it’s true potential lies in fulfilling a need within a campaign, rather than in trying to create a campaign simply to use this dynamic technology.
Jason Ried explains Augmented Reality Marketing in detail in his latest article on:
Contact us if you have an Augmented Reality development projects that you would like to discuss!