Etienne de Villiers, Lead Programmer at Fuzzy Logic…
In 2016, virtual reality (VR) and augmented reality (AR) stepped directly into mainstream consciousness, with both businesses and consumers alike putting their money behind new devices and applications. For businesses in particular, augmented and mixed reality applications became more tangible and commercially viable, paving the way for increased investment in a fast moving sphere. Leading investment bank, Goldman Sachs, has predicted that the augmented and virtual reality industry will be worth a whopping $80 billion by 2025.
“…as the technology advances, price points decline, and an entire new marketplace of applications (both business and consumer) hit the market, we believe VR/AR has the potential to spawn a multibillion-dollar industry, and possibly be as game changing as the advent of the PC,” the bank’s analysts noted.
In South Africa, rapid smartphone penetration is making AR and VR applications far more viable for brands and businesses looking to leverage its capabilities. Armed with the massive computing power that every smartphone now possesses, consumers can delve into and fully immerse themselves in compelling AR experiences. For savvy brands, the technology offers a unique way to bridge the divide between physical and digital worlds, provided there is a worthy reason for linking the two…
Apple Experiments With Several Different Types Of Augmented Reality Glasses – Report…
As Apple invests heavily in augmented reality, the company is still internally unsure about where the future of AR hardware may go, and as a result there are reportedly multiple competing projects being developed internally.
Citing people familiar with the efforts, the Financial Times reported on Friday that AR glasses have become “a particular area of experimentation” within Apple. Still, the company is hedging its bets and working with various styles and types of glasses with varying functionality.
While some Apple AR glasses in development use their own integrated displays to merge the real world with a virtual one, other approaches are akin to Samsung Gear VR, which uses a Samsung Galaxy handset for a virtual reality display.
A More ‘In-Depth’ Experience
In 2017, the planned introduction of depth-sensing camera technology into more smartphones and mobile devices will extend the possibilities for developers looking to create ever more immersive AR and VR experiences. Take, for example, indoor navigation. If your smartphone has the ability to sense the local context and map out your immediate environment (using depth-sensing cameras), an AR application could potentially lay virtual pathways or displays to direct you in a mall – or even in an airport. This same depth-sensing capability – within a specific context or location – can be harnessed for countless other applications, such as interior design.
First Movers Stand to Win
For prescient South African brands and businesses, AR and VR applications present a unique way in which to reach their consumers through targeted and relevant activations. The key is always to have a compelling brand reason for linking the physical and the digital realms. But for brands that can get it right, the first mover advantage will pay dividends in terms of brand building and consumer awareness. As with any digital activation, savvy brands will incorporate social media into any new AR or VR app, given that online users are always eager to share their experiences and engage with their networks online.
With new and innovative AR capabilities on the horizon, local businesses and brands have an opportune moment to get a head start on what promises to be a transformative computing technology.
Contact Fuzzy Logic for more information on developing an Augmented Reality App that suits your business needs.