Challenge
Hyundai wanted to move away from traditional printed sales material and create a more personalised customer experience.
Solution
Using Augmented Reality, we equipped customers with a tool to visualise and customise the Hyundai i20 from the comfort of their own home. As well as being able to add accessories and change elements, such as the colour, users could also view the interior of the car in detail.
The application enabled the company’s sales team to capture data that could then be used to personalise the customer experience and shorten the sales cycle.
Results
Reduced Costs
Cut costs associated with traditional print material
Engaged Customers
Interactive experience captured attention
Improved Insights
Analytics tracked customer preferences
Improved Efficiency
New vehicles added to the same platform
