Challenge
WEBA manufactures a series of chute systems used in the mineral processing sector. The company wanted to create a more engaging way to demonstrate its product range, as the physical products are too large to showcase to clients in person.
Solution
The resulting Augmented Reality platform enables the company’s Sales Team to quickly deliver informative product demonstrations. A 3D replica of each system can be placed in any environment and scaled accordingly. Simulations are used to show key processes and highlight unique features.
We also repurposed existing marketing materials, including video content and technical drawings. Further products will be added to the platform over time, enabling Sales Representatives to showcase different solutions during the same interaction.
Results
Increased Engagement
Interactive content increased dwell time
Improved Insights
Analytics tracked customer preferences
Reduced Costs
Multiple machines demonstrated on the same platform
