Fuzzy Logic have been developing AR apps for over 6 years now and during this time we have always encountered the same questions from our clients: (1) How will people know about this? (2) How do I best use it?
Well, Apple and Google have given us the hardware to give a definitive answer to those questions and in the process, started an AR war between these two giants of hardware manufacturing.
In fact, the new iPhone 8 and iPhone X announced to the public this week, fully embraces AR and Apple are eagerly promoting the virtues and possibilities of AR along with the opportunities it offers. Suddenly, Android (Google) then sprang into action and announced AR support on their devices….the war began!
However, this is more than a tussle at the top. What this means for developers, brands and anyone interested in AR is that by announcing these developments, Google and Apple have shown their hand with regards the importance they place on AR and this is very quickly translating into public awareness. AR has been catapulted from being a niche area into the next big innovation that everyone is talking about, which answers the first client question above. In addition Facebook, Snap and a range of hardware companies (Meta, Microsoft Hololens, ODG and more) are all readying products aimed at the mass market and commercial enterprises. In the next few months and into 2018, Fuzzy Logic firmly believe that the buzz around AR will increase and this will result in the public and corporations demanding more AR products, rather than seeing them as niche opportunities.
Suddenly our little AR island has become a resort with everyone trying to get involved, with something for everyone. And we love it. We see endless opportunities for ourselves and our clients and we can’t wait to now use our experience to guide you through this next key phase in digital transformation.
To answer the second client question from above, we need to get a bit technical, but it’s exciting. In the past, AR apps could be a bit gimmicky as they were mostly used for marketing opportunities. The app recognised a logo or image (a marker), which activated content, all a bit like a glorified QR code. There will still be a segment of the market that will use this type of AR experience, but the constraints around AR are being removed as the technology improves. We can now for instance:
In other words, AR is no longer limited to a specific object, position, place or time. It can literally be used anywhere. Want a rocket to land in your pool? No problem. Want to see your choice of furniture in your office before you buy? Done. Need to show a client what a house will look like on the site before it’s been built? Sorted.
The next question we anticipate is now “do we need a new iPhone or Android though”.
The answer is no, as iPhone 6S and above will support this upgrade while Android devices with OS 7 and above will work as well.
Suddenly, the merging of technology and software has made AR a simpler, more believable and engaging experience. We’ve moved from gimmick to useful, from exciting to compelling – and Fuzzy Logic are here to help you navigate this amazing new world.
With over 6 years award winning experience in the field of AR, combined with over 20 years of AAA games industry experience, Fuzzy Logic are uniquely positioned to harness this exciting improvement in technology to create more compelling, seamless AR experiences for business and industries that may have never considered AR as an option before.