The articles address the subject of how the business world can fully embrace AR and get past gimmicky marketing to create meaningful, immersive experiences that address real world business needs. Jason talks about the importance of ‘finding the why‘ for a business rather wasting resources on using AR for the mere novelty of it, how AR apps can give businesses real insight through Big Data and ensuring that any AR solution compliments, not clutters, a business’s core offering.
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Take a look at some of our previous AR apps to see how are global customers are using AR within their business.
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