IT News Africa, Africa’s Technology News Leader, recently sat down with Jason Ried, founder & MD of Fuzzy Logic, to talk about how SMEs can drive sales with Augmented Reality.
Having survived the turmoil of a gruelling 2016, South African business owners and managers are now turning their attention to sales and marketing. There is a mood of cautious optimism, particularly amongst small and medium sized enterprises (SMEs) that have been the hardest hit by recent market volatility.
The renewed focus on sales and growth should, however, be accompanied by a willingness to innovate and use the new technology tools and platforms on offer. Increasingly, one of the most powerful – yet overlooked – platforms is augmented reality (AR). Lauded by Facebook’s CEO as ‘the next major computing platform’, AR can be leveraged to drive sales, boost employee engagement and win new business.
“In South Africa, AR has up to now been regarded solely as a marketing and advertising tool, but it can also have a massive impact on sales and growth,” explains Jason Ried, MD of local AR development company, Fuzzy Logic. “For both SMEs and larger businesses, the strategic use of AR can transform sales by boosting engagement with both staff and customers.”
Watch Audi’s latest marketing campaign, Enter Sandbox. A genius combination of Augmented Reality and a quirky marketing campaign.