Augmented Reality – More than just fun and games!

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Augmented Reality – More than just fun and games!

Augmented Reality Eiffel Tower

Our latest article about Augmented Reality, and it’s application beyond games, has been published!

In this article, we look past the hype around Pokemon Go and discuss the possibilities for AR, within different industries as well as the many uses for the data that can be captured.

Jason Ried, Founder & MD of Fuzzy Logic, talks to us about the importance of not only knowing who your customer is but about the processes involved with reinventing your business.  AR is quickly becoming a key differentiator for brands and product owners and looks to engage with customers in new and novel ways. With AR, you can communicate directly with users through notifications, promotions, games, interactive experiences and so much more. All this is done by recognising the users location or what they can see through their screen.

All-in-all AR provides consumers with a far more engaging experience, and businesses with a deeper level of understanding of their customers, which in turn leads to building brand loyalty.

Read the full article here.

Fuzzy Logic are award-winning Augmented Reality developers whose focus is on building the next generation of consumer mobile experiences. If you have an Augmented Reality development project that you would like to discuss with us, we look forward to hearing from you… please get in contact.


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