Marvin’s iMagic – AbracadabAR!

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Marvin’s iMagic – AbracadabAR!

Marlin's iMagic

The award winning Marvin’s iMagic, one of Fuzzy Logic‘s augmented reality projects, is StARz-UK’s exclusive and innovative new way of performing incredible, mind blowing magic tricks straight from a smart device using AR. Combining unique physical magic props with the Marvin’s iMagic App, which is available on iOS and Android, the user can surprise, baffle and amaze any audience, anytime, anywhere!

ita-2015-marvinFuzzy Logic were asked by StARz-UK to help them harness the latest technology to create more entertaining and immersive magic tricks for their consumers. We created an AR app that, when used in conjunction with the props, activates 21 different tricks with step-by-step, speech-free videos to explain how to do each trick.

 

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Tricks include the ‘pick a card’ trick which uses the camera to trigger a video effect that burns through a card to reveal the audience’s chosen card and the x-ray dice trick, where the phone reveals an x-ray of the numbers on a dice that has been put into not one, but two small containers.

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Marvin’s iMagic received a Gold Medal at the UK’s 2015 Independent Toy Awards as winner of The Best Toy in the electronic toy category. This award is voted for by over 900 independent toy retailers around the UK. Marvin Berglas, the creator of Marvin’s Magic has said “winning the gold medal is the result of a lot of very hard work in developing a completely unique and high quality product. It’s great to be recognised and being referred to as the future of magic.”

 

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Note: The download does not include the magic set which is required to activate the experience.

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