General awareness of Augmented Reality has reached an all time high due to the rip-roaring success of Pokemon Go. Love it or hate it, you can’t get away from people running around like loonies trying to capture these cute characters. But what does it actually mean for the future of Augmented Reality? Is the penny starting to drop for marketing agencies, brands and businesses that AR will fundamentally change the way we interact with products, brands and processes?
Jeremy Maggs, along with Yavi Madurai from Black Box Theory and Jason Ried from Fuzzy Logic, discuss how the Pokemon Go app has transformed age old marketing practices into modern day phenomenons and how the app is not only appealing to millennials but to the older generation too. As a result, AR will have a huge impact on how marketing agencies and companies plan for future campaigns and how technology will play a vital roll in bringing products, services and brands to their desired target markets.
Watch the interview to hear what Jeremy, Jason and Yavi Madurai of Black Box Theory have to say about Pokemon Go & Augmented Reality.