Challenge
Budweiser wanted to drive sales, as well as increase awareness of crowds being able to return to Premier League games post Covid19 - without requiring the installation of a mobile app.
Solution
Working with ADM and Budweiser, we developed a WebAR solution which allows consumers to activate an AR promotion through their mobile phone’s browser.
On activation, the experience validates the Budweiser product; which then allows players to attempt to score a goal in the AR experience. Successful players then ‘crown’ themselves with the AR crown and submit their details to win tickets to future Premier League games.
Results
Increased Brand Awareness
Customers activate with branded product
Seamless User Experience
WebAR solutions work in browser, with no app
Online Community
Increased share of voice on social media
Sustainability
Solution used over the course of the league season
