Challenge

Nissan wanted to find a more effective way to showcase the key features of its vehicles post-sale without the need for detailed manuals. The solution needed to allow customers to explore these features at leisure and aid understanding. The long-term scalability of the solution was also critical.

Solution

We created a series of 3D animated videos relating to the brand’s Magnite and Navara vehicles. The videos, hosted on the Nissan website, demonstrate each feature individually. We combined step-by-step animations with on-screen prompts and voiceover to improve accessibility and aid understanding.

Results

Improved Customer Satisfaction

Customers can access ‘how-to’ guides for their new vehicle directly from the Nissan website

Enhanced Visualisation

Detailed animations make technical information easier to understand

Improved Data Flow

Nissan’s marketing team can track which videos are proving to be the most popular