Challenge
Delivering training across a national dealer network can be resource intensive and costly. Renault wanted to find a new way to deliver product training using Augmented Reality.
Solution
We created an interactive AR tool to train sales representatives across the brand’s dealership network. The experience is triggered by a user scanning the number plate on a Renault Clio.
This digitally overlays a series of annotations around the physical vehicle. As a user walks around the car, they can access bitesize content explaining key features and selling points.
Results
Reduced Costs
Cut costs associated with traditional print material
Knowledge Retention
Interactive experiences are more memorable
Improved Efficiency
Training materials updated digitally and released across the dealership network instantly
