Increasing B2B retail sales using digital product demonstrations

Field and Forest
  • Industry
    Retail/FMCG
  • Sector
    Pet Food
  • Deliverables
    AR App • 3D Digital Twin • Analytics

Challenge

Field + Forest develops high-quality dog food sold in retail stores. They wanted to utilise AR to transform the way the product was sold into the market.​

Solution

An AR app which the sales team could use to digitally showcase the Field + Forest products in-store and on the shelf without physically having the stand and products in situ.

Our solution allowed the team to effectively communicate value and quality through quick demonstrations while analytics in the background tracked usage, engagement, and interest of retailers.

Results

Decreased Costs

Cutting logistical, physical printing and travel costs

Improved Efficiency

Deploying new, to-scale virtual product to all existing retailers in minutes to view in their real-time environment

Improved Processes

Quickly changing the look of an environment, and renewing the product selection on display, at little expense

Educated Partners

Enabling retail partners to make informed decisions

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